SearchCap: The Day In Search, July 12, 2013

Jul 12, 2013 at 3:59pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

Google’s Schmidt: Hollywood Should Take Content Pirates To Court Google’s Eric Schmidt says that the entertainment industry should focus on taking content pirates to court, rather than just trying to get Google (and other search engines) to remove pirate sites from search results. His comments, reported by Variety, came yesterday during an impromptu chat with reporters at an annual financial conference in Sun Valley, [...]Search In Pics: Google Star Wars, Legacy Excite Swag & Glass Cake In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Star Wars At Google: Source: Google+ Google Rope Sign: Source: Google+ Google’s Colorful Fence: Source: Google+ [...]Analyzing Cost-Per-Click Inflation In The Marketplace In any pay-per-click auction environment (like paid search), the average cost-per-click (CPC) represents the result of a complex auction algorithm which includes multiple factors, such as: Competitiveness level Quality Score Bidding strategy Seasonality In a previous post, I approached the competitiveness piece by looking at the ratio between the CPC and max bid in order [...]Quality Score Explained By A Former Googler With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase bids, Quality Score [...]Yahoo Image Search Now Serving Up Getty Images For Travel Related Search Queries According to today’s announcement, Yahoo Image Search has been updated to deliver Getty Images for travel-related searches. When a user performs an image search on a specific place or country, Yahoo will serve up a collection of Getty Images from the location. Users can hover over an image to see details about the photo, or [...]

Industry

Local & Maps

Link Building

Searching

SEO

Did Moneysupermarket Falsely Blame Google for Slow Growth?, performancein.comDon’t Always Follow. Chart Your SEO Path, Search Engine JournalGoogle Maps Updates & Local SEO Algorithm History, localvox.comHigher Google Fluctuations: Possible Google Update., Search Engine RoundtableHow To Increase Traffic To Your Website With The Help Of Images, koozai.comNegative SEO: Shit Just Got (Un)Real, Search Engine PeopleWhat We Don’t Know About Google Panda, pauledmondson.hubpages.comWhy You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content, moz.com

SEM / Paid Search

Search Marketing

Strategy

Related Topics: Channel: Other | SearchCap

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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