SearchCap: The Day In Search, July 17, 2013

Jul 17, 2013 at 5:05pm ET by Matt McGee

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study] Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad impressions in that period. But [...]Bing Autosuggest Adds Brands, Movies, Albums, Places, Software, Teams, Animals & More Bing announced they have expanded their search autosuggestions to add more than seven new categories. Bing added autosuggest completions for brands, movies, albums, places, software, sport teams, animal species and more. This is in addition to Bing adding people, search history, news and more over the years. The example given by Bing is searching for [...]Google’s Matt Cutts: Linking 20 Domains Together Likely A “Cross Linking Scheme” A common question I see from webmasters and SEOs is how many sites in my network can I link together without getting in trouble. Google’s head of search spam Matt Cutts answered a question on that topic in a recent video which asked “If I have 20 domains, should I link them all together?” In [...]Google Delays Second Campus Construction, Buys More Space Near GooglePlex Two stories out this week are drawing attention to Google’s future office expansion plans. Days ago, we reported on our partner site at Marketing Land that the construction of Google’s new Bay View campus has been delayed temporarily. Today, there is news that Google has purchased nearly 15-acres in Palo Alto, a portion of which [...]Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage Avoid impacting your SEO traffic while implementing Google’s mobile optimisation guidelines by following this simple guide to mobile & image search optimisation build structure.New Google Maps App For iOS Includes Dedicated iPad Experience Just a few hours after opening up the new Google Maps desktop version to anyone interested, Google has followed up by announcing new Google Maps apps for iOS. The big news is that, for the first time, there’s a dedicated iPad experience of Google Maps. Sure, you could use the previous Google Maps app on [...]New Google Maps Now Open To All, No Invite Needed Google has opened up the new version of Google Maps to anyone who wants to give it a try — no invite is needed. The company shared the news via Twitter this afternoon. First announced at the Google I/O conference in May, the new Google Maps was initially available only to a select group of [...]

Link Building

Local & Maps

SEM / Paid Search

Searching

SEO

Related Topics: Channel: Other | SearchCap

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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