SearchCap: The Day In Search, July 24, 2013

Jul 24, 2013 at 4:59pm ET by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

Adobe First To Announce Support For Bing Product Ads

Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant’s product feeds to show product images, prices and other details on search results pages. According to the Adobe release, Adobe Media Optimizer can now support the following functions for Bing [...]

Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]

CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon Product Ads all drove roughly half the traffic of Google PLAs. In Q2, the [...]

Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics

Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the performance of each bid adjustment within a campaign — by device, location and time of day. You’ll notice in [...]

Slick New Overhaul Brings Rank Tracking Back To Raven Tools

Late last year, many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analytics tools. Well, Raven users that have missed the tracking data can now rejoice, as rank [...]

Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”

In the latest video answer from Google’s head of search spam Matt Cutts, he answers a question about “hiding” text in JavaScript/AJAX-like expandable menus. Matt said that generally this practice is acceptable within Google’s webmaster guidelines, if and only if, it is being done in a non-spammy way. Use of expandable content sections is very [...]

Google Continues Censoring Piracy-Related Search Suggestions By Blocking Grooveshark

TorrentFreak reports Google has added another website to the piracy block list for their instant search suggestions. The site is named Grooveshark, which is a popular free music streaming service. Google would not comment specifically about Grooveshark, but told TorrentFreak, “our algorithms prevent terms closely associated with piracy from appearing in Autocomplete.” Back in January [...]

New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel

In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today. Inevitably, however, some marketing media and channels have changed. The world of advertising has shifted from a one-step advertising funnel to a multi-step funnel, caused simply by the inception of the [...]

Industry

Local & Maps

Link Building

Searching

SEO

4 Reasons to NOT Put A Twitter Handle in Your Title Tag, SwellPath4 SEO Tips for Launching a New Website and New Brand, Search Engine WatchCan You Spin Articles "The Right Way" For SEO?, Search Engine RoundtableCould Google Authorship Offer Protection Against Future Google Updates?, Search Engine JournalDoes SEO Still Matter?, Online Marketing BlogGoogles search engine and Android phones, David NaylorIs Content Marketing Crushing SEO?, cornwallseo.comOutdated Keyword Optimization Techniques that Could Be Killing Your Rankings, Marketing Words Copywriting BlogSEO Cocitation Considerations and What It Means to Your Small Business, Search Engine JournalWebmaster: Increased My Conversion Rate & Google Rankings Improved, Search Engine RoundtableWhat B2B SEO Professionals Can Learn From Journalism & The Newsroom, KoMarketing Associates

SEM / Paid Search

Search Marketing

Strategy

Related Topics: Channel: Other | SearchCap

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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